To cost it at $99, as Game Pass currently is, they'd have to increase the subscriber base by more than 750%, which is an enormous task.Īnd that's just revenue! As it stands currently, they collect $1.5b annually from DirecTV without any additional overhead. For the NFL to replace the 1.5b per year that it gets from DirecTV in revenue by selling Sunday Ticket directly, they'd have to price it at $750. Sunday Ticket had roughly 2 million subscribers in 2014. I really doubt they cut out the middleman, nice as it may be.
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